Greenpeace – G-Star commits to Detox

Anyone remember the Greenpeace Detox Fashion Campaign, to convince global fashion corporation to stop using toxic chemicals ? Maybe this lil documentary will explain some more;

It’s just sad to think how this world gets polluted by greedy shalow fashion industries, dumping their toxic waste in the waters of third world countries all because people want to look “funky”.

But the Detox campaign is really shaking up things! This week I received this update from Greenpeace  in my mailbox:

Sometimes the longest struggles can be the most rewarding.

Today — after ten months of #PeoplePowered activities and behind-the-scenes haggling — G-Star has committed to eliminate all uses of hazardous chemicals from its supply chain and products by 2020.

This means that the Dutch denim brand joins the likes of Uniqlo, Benetton and Victoria’s Secret in making a credible Detox commitment in 2013, making it the 15th global corporation to make clear its plans to banish toxic chemicals from the fashion sector.

Allong with other fashion giants, G-Star is the 15th global corporation to make clear  plans to get rid of toxic chemicals from the fashion sector. Read all about the great things happening at greenpeace.org thanks to the Detox Campaign! Even a small gesture can make a big difference.


One thought on “Greenpeace – G-Star commits to Detox

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